About us

Welcome to My Baby Care — Where Aussie parents find peace of mind

We know the journey of parenthood is beautiful, messy, exhausting, and full of love. At My Baby Care, we're here to make it a little easier — with baby products that are safe, practical, and thoughtfully designed.


Founded by parents, for parents, we believe in products that support you in real moments: the midnight feeds, the messy baths, the cries you can’t quite figure out.

Our mission and vision statement

Mission

At My Baby Care, our mission is to empower Australian parents with trusted, high-quality baby products that bring peace of mind, comfort, and confidence to every stage of the parenting journey. We’re here to simplify the hard moments, celebrate the beautiful ones, and support families with care that feels personal — because every baby deserves the very best, and every parent deserves to feel seen, supported, and strong.
Vision

To become Australia’s most trusted baby care brand — a go-to partner for parents seeking smart, safe, and heartfelt solutions that grow with their families. We envision a world where every parent feels confident, supported, and never alone on their journey.

We’re not just here to sell products

We are here to support mums, dads, and caregivers through one of life’s most precious (and challenging) adventures.


So grab a cuppa, explore our little corner of the internet, and know that you’ve got a mate in us — always cheering you on.

Here’s to calmer nights, brighter mornings, and bub’s happiest giggles.


With love and care,

Juliana (founder) and the My Baby Care Family